Nokia Mobile Reviews and Games

Games of Favorite Casual Gamers 45% on Mobile Would Online Play
This makes online casual gamers twice as likely to play and buy mobile games then other mobile phone owners.66% of the online casual gamers plays games on a daily basis while 22% said they play about three times a week. The market for online casual game subscriptions is set to grof from $ 2 billion in 2005 to $ 6.8 billion by 2011 (according to DFC Intelligence). Mobile games revenue will grow from $ 3.4 billion to over $ 11 billion by 2011 (according to Informa Telecoms). Oberon and I-Play held the survey along 1,000 online casual game players that visited partner game sites served by Oberon during september. The total of 38% is above the industry average when looking at other North-American gamers (according to M:Metrics). According to this press release by I-Play (and their parent company Oberon media), they made a survey to online gamers about how willing they would play their favourite online games on mobile. Here are the results, something that all Flash Lite game developers should too pay attention to: 38% of casual online games customers play games on their mobile phones and 45% of respondents would play their favorite online games, if they were available, on mobile devices “The 38% of online casual gamers can be split up in 22% that plays mobile games on a regular basis and 16% that plays sometimes. The age groups where almost equally divided.”

install Flash Forecast: Lite devices base of
The total estimated amount of Flash Lite enabled devices after 2008 is 461,733,000 — pretty nice figure Covered regions: Americas APAC (Asia Pacific) CALA (Central America/Latin America) Western Europe Central Europe Japan Flash Lite versions included are 1.0, 1.1, 2.0, 2.1 and 3.0. Via Bill, excellent news: Adobe has made data about forecasted installed base of Flash Lite devices available as a .zip file (containing a pdf file). devices seems to be the same in 2008 as in 2007 (or declining a bit), but still very formidable number of devices. The amount of Flash Lite 3.0 enabled devices worldwide is expected to be a little over 5 million after 2008, so no big expectations about mobile YouTube video watching crazyness this year. Source for the metrics is extracted from the Strategy Analytics Flash-Enabled Handset Forecast from January 4, 2008 Information includes Flash Lite devices by version, country and region, for years 2007 and 2008. Generally speaking, the amount of Flash Lite 1.1.

Flash enabled spreadsheet Lite Updated handsets
This includes devices that are available in market today as well as some devices that will be available in either Q1 or Q2 of this year.” Bill has updated the Flash Lite enabled handsets spreadsheet (.pdf file). “Latest stats: Nokia = 67 devices, Sony Ericsson = 57 devices, BREW = 13 devices.

downloads adgames: free Mini games Opera from 1.6m Mobile
(on November 23rd, 2007, Opera announced that the Opera Mini browser has been installed in more than 26 million devices - what is the churn rate [meaning how many of the old devices are still in use] is not known by us — Opera Mini officially launched worldwide on January 24, 2006). And how it works: “The Opera Mini homepage now includes a GameJump bookmark, allowing users to access Greystripe’s freemobile game portal with one easy click.” Now, when you think about the possibilities with Flash Lite games and other content, you should immediately realize that viral distribution (one of the reasons is the lack of built in DRM, Digital Rights Management), and installation, of Flash Lite files is far more easier than with J2ME — which generates an opportunity. One of the most interesting avenues for mobile games — and especially Flash Lite games — is the adgaming; today mainly meaning games that are distributed for free, and the revenue comes from showing the ads before and after the actual gameplay (just like in the internet). In order to show ads and count the number of ads showed, the mobile device needs to connect to the network — which creates some data transfer costs. When using term Advergaming, that usually refers to paid content, for example game comissioned by a client, to be used as a marketing tool for certain campaign or product. And the trend seems to be quite strong: according to this press release by Opera / Greystripe, during 60 days of launching a free downloadable mobile game service, over 1.6 million games and applications were downloaded. It may well be, that the old models of pay per download or subscribe to a monthly service will not be as lucrative for Flash Lite content as the viral advertising model: PRO’s As End users are easily able to distribute Flash Lite files to each other; for example via bluetooth - just send the file from your mobile device to another [that has Flash Lite player] and there it is immediately; no installation, just find the game from your inbox, click, and play. Piracy is not an issue; as developer/publisher want the game to be accessed by as many people as possible, as the revenue comes solely from viewing the adds = more games played, more revenue Direct to consumer distribution is easier (as consumers, end-users, distribute the games to their friends) CON’s Legislation: legislation concerning mobile marketing differs vastly from country to country, and there are no clear rules. How that legislation reacts to free mobile games — is anybody’s guess. Currently it is not an issue, but might prove to be one in the future. Airtime: the catch with free games is that they show ads. If there is no access to the network, the game is/might not be playable at all. Although the number of Flash Lite enabled devices is on the rise, lot of phones don’t have Flash Lite. If you have any thoughts on the subject, feel free to post comments.

for Variation Newbies Nokia Guide N95
If you are thinking of buying a Nokia N95, I suggest you take a look at the Nokia N95 Variation Guide compiled by JohnyBruha at Howard Forums. Nokia N82 vs. Nokia N95 8GB Photo Comparison”>Bar Fight! Let’s get rid of the N95-1, N95-2, N95-3 names and use “8GB” or “NAM” instead to decrease some confusion. Related Post

NAM N95 Approval FCC Passes Nokia 8GB
It is called the Nokia N95-4, supporting networks using 850/1900 MHz HSDPA (high speed data packet access) in the Americas. Today it appeared on the FCC pages. I took some screenshots of the information that mattered and the link to the documents. It looks exactly like the current Nokia N95 8GB (Model Nokia N95-2), and we won’t be sure if there will be any unique features other than that 3G will work with AT&T’s 3G internet. Screenshots below: Nokia N95 8GB NAM Label Looks like the Nokia N95 8GB Looks like the Nokia N95 8GB HSDPA/UMTS support Link to the FCC documents of the Nokia N95 8GB NAM. Related PostLaguna Beach California Sunset Geotagged with the Nokia N95 NAMRecap: Puerto Vallarta Mexico Geotagged and Tracked with the Nokia N95 NAMNokia N95 NAM With Sports Tracker, Flickr, Google To Embed Maps With Photos Brief: Sports Tracking Cabo MexicoNokia N95 Variation Guide for Newbies Nokia already announced the Nokia N95 8GB NAM on January 7th, 2007, but the FCC approval was nowhere to be found.

titles revenues from come 10-20% ad-funded in game 2008 of mobile
We saw ten times the people play the same games – from one month before when it was on the operator deck. “78 per cent of them were new users, that until then weren’t gamers, and because it’s free they keep playing – between 10 and 20 times.” He also explained that while advertisers paid a high rate for the deal, a single impression constituted a number of steps, so that the benefits were clear – and clients such as Calvin Klein and Adidas saw click through rates as high as 44 per cent.” Source: MobileIndustry.biz The main reason that will slow the growth & usage of Flash Lite is the (still) limited amount of devices having Flash Lite as preinstalled. “innerActive co-CEO and co-founder Ziv Elul stated that there was good money to be made from such games. “What we’ve seen so far is that the numbers are very high. The panelist generally agreed that around 10 to 20 % of revenues could come from ad-funded games in 2008 (industry support is required to reach numbers like that). Naturally the strength of Flash Lite is that it scales easily to different devices (when properly designed and developed), so it has a possibility to play a big part in ad-funded model. According to a panel at the Mobile Games Forum, ad-funded/supported mobile games might have a good future.

Casual Thoughts Games on
Here are some thoughts on the subject: According to a report by CGA (Casual Games Association), on the web, casual game demographics are: buyers are mostly female (74 percent) and over 35 years (72 percent) BUT only slightly more than half of the players of casual games are female (51 percent) and they’re also a little younger (just 62 percent are over 35) 80 percent of those with children/grandchildren play casual games with them THINGS TO UNDERSTAND: If you want to access a mass market, instead of dominating a small niche, think beyond the hardcore game audience, no matter what your personal preferences are. Reasons for playing include: educational use of leisure time mental exercise confidence building stress relief entertainment pain relief THINGS TO UNDERSTAND: Entertainment is not the only, or even the most important reason, for playing a casual game. Sources: Gamasutra: Opinion: Reflexive’s Carroll On Understanding The Casual Gamer As Casual Games are the hottest topic/genre on mobile games, it’s worthwhile to every Flash Lite game developer to ponder a bit who is buing casual games online (as that market has been growing a lot for the past couple of years), and what reasons people have for playing the games.

mylo with Sony Flash ships 3
Via Bill, Sony Electronics announced new Sony mylo communicator device, also known as the Sony mylo 2. Specifications: Flash Lite 3 in web browser (note that it supports Flash 8, not Flash 9) Screen resolution 800×480, 3.5 inch Touch screen QWERTY keyboard WiFi Camera for taking photos 1 G memory (850 mb of that is available) Price: $300 Availability: the device will ship in late January, at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail) and at authorized dealers nationwide (no information when it will be sold outside US).